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My History Fix

the Fun Side of History!

VINTAGE FOOD ADS

May 1, 2015

Oh Food Advertising…you are so much fun, and so indicative of your time!

Ranging from the not-infrequent use of the word “dainty” in the early 20th century, to somewhat suggestive material in the 1960s, and the visual contrast of beautiful chromolithographs to the bold graphics of later ads, there is really something for everyone to enjoy!

What’s the common thread in this crazy quilt of cultural pulse points?   Well, I’d say it’s clear that advertisers wantonly prey on our fears and desires in the selling of their goods:

Am I a good parent?

Am I attractive?

Do the meals I make taste good?

Am I fun?

Is my husband happy?

Hmm…these sound like predominantly female worries, don’t they?

Even so, there is plenty of cute, fun and “what the what?” to go around here, so check out what a quick perusal of the internet uncovered…

salt sparkle time

via Found in Mom’s Basement

 Apparently I’ve been glittering my food all this time, rather than salting it…who knew?!

 

baby ruth

via Revolving Styles

DANGER: If you don’t eat a Baby Ruth, you may crash your car!!!

 

chiclets

via Pinterest

Along with the aforementioned “dainty,” “delightful” is another buzzword from early ads. In fact, wait for it…

jello kewpies

via Free Flavour

…note that Jell-O is both delightful and dainty! (You know a piece on food advertising from this girl would be incomplete without Jell-O! So please indulge me for a couple more.)

 

Jello early

via Old Advertising

This is so lovely I almost want some red gelatinous goo…almost.

 

jello mc

via Pinterest

Lime Cheese Salad anyone? Anyone?…

Ok, enough Jell-O!

 

Ovaltine

via Top Design Mag

Right. Because getting vitamins from eating real food would be crazy! Why eat natural when you can eat Science?

 

fluid beef

via Pinterest

So lovely. But I really hope that by “fluid beef,” they mean beef broth.

coca cola

via Pinterest

It’s good and it’s good for you!

7up

via Free Vintage Posters

“Hey Jimmy…nice accordion ya got there! Can I awkwardly feed you a 7up while you play?”

cream of wheat

via Pinterest

I’m not sure why this would inspire me to eat Cream of Wheat, but, ok…

velveeta

via Pinterest

Another one from the School of Processed Culinary Arts.

grape nuts

via Huffington Post

This may be a fat-shaming ad, but to me the woman in blue is saying, “Puh-lease…Box o’ Gluten is not keeping you trim Sister!”

heinz tomato juice

via Found in Mom’s Basement

I’m flashing back to when the girl turned into a blueberry in the Willy Wonka movie. My five year-old self was escorted from the theater in tears. Traumatized.

 

mazola

via Pinterest

I don’t think I want to know what goes on between these two…

And on that note, because there are so many more good ones out there, I leave you with a fun challenge: find an entertaining old ad and share it over on Facebook!

Filed Under: Advertising, Food 6 Comments

<- SORRY HGTV…THESE ARE MY KIND OF BATHROOMS!
PETS: THEY’VE ALWAYS BROUGHT US JOY ->

Comments

  1. Hammad says

    May 1, 2015 at 10:56 am

    The way they used Jell-O in anything and everything…blech!! It reminds me of the Weight Watchers’ Recipe Cards from 1974. They are unreal! http://www.candyboots.com/wwcards.html

    Reply
    • Christina Branham says

      May 1, 2015 at 11:24 am

      Oh those WW cards have some potential! Thanks for sharing the link!

      Reply
  2. Jen crosthwaite says

    September 29, 2016 at 7:54 pm

    These old ads are great. I actually just had some posters made of old ads for an event at work. They were made in Michigan products though (that was the theme), Vernors, Faygo, Jiffy, Better Made, Kellogg’s, Ford Motor and Stroh’s. Brought back so many memories for those who attended. Really neat

    Reply
    • Christina Branham says

      October 2, 2016 at 5:32 pm

      There is something about advertising: it really captures a moment in time! I’m sure those posters were a really special part of your party!

      Reply
  3. David Lerma says

    December 27, 2017 at 5:09 pm

    I liked every ad. Some people just need to chillax.

    Reply
    • Christina Branham says

      December 28, 2017 at 11:50 am

      I’m glad you enjoyed them David!

      Reply

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